The color is a good indication of the brand’s energy and passion. The color is often a primary color in many of the mobile applications and is another nice color for mobile apps. Red stimulates our senses and calls for action. Red represents passion, adventure, excitement, energy, and boldness. Due to such a multitude of reasons and emotions, blue is truly the best color for mobile app design. Ironic, isn’t it? It’s even the name of a number of songs. At the same time people all over the world wear “Blue” jeans. Blue is an absolute favorite when it comes to choosing a noticeable or eye-catching outfit. And is a popular color choice in the fashion industry. It is also commonly used in corporate identity. I believe, people unconsciously connect with it well and develop a positive emotion towards it. Did you know 53% of the flags in the world have blue in them? These blue shades also represent confidence, respect, trust, and stability. The shade of royal blue is prominent in nature and is pleasing on the eye. However, Royal blue is a bright color, with vivid hues that make it less likely to be used with a negative connotation. There are even these phrases “feeling blue”, or singing “the blues” which have negative connotations. On the contrary, Blue also associates itself with depression or sadness. This shade is what most people would call cobalt or Royal blue. The high court of color, Pantone Color Institute has declared its Color of the Year for 2020 to be Classic Blue. In the social networking and communication space, neutralizing the emotions is important and this can be established by using blue color. Hence blue shades are great to accommodate people with color blindness.Īlso, hues of blue have a calming effect on the eyes and are well rendered on most of the mobile devices.Īccording to a SIMFORM study, about 38.6% of mobile applications are related to social networking and communication. The analysis shows that blue is the only color detectable to those suffering from color blindness. However, as per IRIS statistics, about 8% of all men and 0.5% of all women suffer from color vision deficiency or color blindness. Red, Blue, and Green are well-known colors. The wrong colors can quickly turn users off, so getting them right is essential. Color preferences differ from person to person, differ between age groups. When choosing colors for your next mobile app project, think carefully about what message you want to convey and what mood you want to create. Have plans to create a mobile app? Contact the experts HERE today.Ĭolors have the unique ability to influence our moods and change our behavior. Learn SaaS Design – Tips From UI/UX Experts Naturally, they are the as best color for mobile apps. They attract more than 75% of the population. They are, Blue, Green, Red, and Purple color. Research conducted by Xerox Corporation and International Communications revealed thatĪs per KISS metrics, these four colors are preferable by people. We interact with the graphical elements and color does play an important role in interactions. It sets the mood of the application and helps in user indulgence and engagement. It definitely influences the first impression of the users. Colors play an important role, a great design is built around the color scheme using complementary and analogous colors. But based on my analysis so far, we can attribute the failure of most of these applications to the following reasons color in apps Importance of color in UX UI Designīeing a UI Designer, I believe the simplest thing we can fix without any expert help is the usage of the poor color scheme. I kept wondering, why? We must have installed mobile applications because we needed them, then what made us uninstall these apps? Did they not do what they promised us? Was the experience not that great? Was the UI not inviting? Have plans to create a mobile app? Contact the experts HERE today.įew reasons may be beyond our grasp. Of which, I believe, we uninstalled 56% of them within a week of installing them. Starting from easing our day-to-day chores to bringing the beauty of our thoughts to reality- mobile apps are everywhere.Īccording to the Statista report, we downloaded 204 billion applications on our mobile phones in 2019. It always amazes me what a small piece of technology, our mobile phone, and mobile apps can do to mankind. In this blog, we will find out what is the best color for mobile apps. No doubt, when it comes to mobile app designing, color contributes more than just aesthetics. It is more than just a coincidence that apps like Skype, Zoom, PayPal, Venmo, Facebook, Twitter, and LinkedIn are all a similar hue. Color plays an important role in how we perceive things.
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